We’ve all heard the expression that a picture is worth a thousand words. For businesses, this is especially true. But hiring a good commercial photographer can do more than just that. By ensuring that all your media meets a high standard, you communicate to your customer that quality and professionalism are important to you. That, in turn, reflects on your products and services and ultimately forms a direct correlation to distinction in the mind of your audience.
Professional commercial photography can come in many forms and proves valuable across many platforms. You may think of commercial photography as product photography but in fact, the term “commercial” encompasses a variety of forms. Most of us are familiar with fashion photography, the typical form for magazines and advertisements, usually featuring a model displaying or wearing the items for sale. Of course, fashion photography can be non-commercial in nature – as when it is performed for more personal use, like boudoir photography or photography used for dating profiles. Headshots also fall into this category because their goal is ultimately commercial – to sell or represent oneself on business platforms or to casting agents. Headshots can be distinguished from portrait photography, which is usually for personal use.
Commercial photography also encompasses things like architectural photography and industrial photography. Architectural photography can come in the form of real estate photography used by agents selling properties or in the form of design photography for use by architects, builders, and developers to showcase projects. Industrial photography can highlight machinery, employees, and workers in action and manufacturing.
Studies prove that high-quality, personalized commercial images garner better results than stock photos or amateur attempts. That’s why Cappella Photography focuses on getting to know its clients’ goals and every aspect of the brand they represent. This focus has distinguished Cappella Photography, which is known by industry professionals as delivering the highest standard of excellence in the photography industry.
At Cappella Photography, we provide nationwide Award-Winning commercial photography services as well as local services in New York, Chicago, Atlanta, Houston, and Miami. If you need commercial photography or simply need a professional and experienced photographer to help you promote your business, Cappella Photography ensures that you have the best photographer for your industrial or commercial enterprise.